27-28 MARCH, 2020 | WROCŁAW

E-Commerce Conference
Silicon Valley of Marketplace Sales

Case studies on marketplace sales in Polands High-tech City of Wrocław


About the event

II edition of BEOMNI Conference

Welcome to the meeting! The first such and unique, because we offer our guests a CHANGE in the aspect of meeting and thinking about business at marketplaces. The first change is connected with the idea we want to share - it is worth being an omnichannel seller! Next... scene, lectures, it is just a case study. No theory, no sales of services and training. What is more, you have the opportunity to confront your chances and doubts with people who create big and small e-businesses every day!


Location: Castle Topacz, Wroclaw. Discount on accommodation for BEOMNI participants 2020.



  1. The Silicon Valley of marketplace sales 9:00-09:15

    Anna Konopa, CEO Setup.pl

  2. Future omnichannel – how to grow with an emerging marketplace 9:15-09:45

    Łukasz Dybka, Commercial Director, Morele.net, Case-study

  3. How does an Amazon salesman successfully launch on eBay? 09:45-10:30

    Mark Steier about the most important differences between the two marketplaces and what is needed for a successful start.

  4. Networking 10:30-10:45

  5. Legal obligations of a seller in Germany and Poland – Case Study 10:45-11:30

    Yvonne Bachmann, Attorney at Law – Händlerbund

  6. The Amazon – fight against windmills? Private Label – an expensive sales channel? 11:30-12:00

    Moleo sp. z o.o. about truths and myths about omnichannel sales.

  7. Networking 12:00-12:10

  8. Omnichannel sales technology 12:10-12:40

    Carsten Brassel, Head of International Business, Plentymarkets.eu “We love omnichannel”

  9. KPI in E-Commerce 12:40-13:15

    Elżbieta Podlecka, E-Commerce Manager & Translator, Setup.pl

  10. Lunch break 13:15-14:00

  11. Omnichannel in Czech – How to start selling to Czech customers in less than 2 months 14:00-14:30

    Adam Kurzok, CEO Expando global

  12. Listing versus Auction 14:30-15:00

    Paweł Lach, eBay & Amazon Product Listing Expert Setup.pl

  13. Omnichannel in B2B e-commerce 15:00-15:30

    Krzysztof Rogalny, Head of Development and Technology Department, TIM S.A.

  14. Networking 15:30-15:45

  15. How behavioural segmentation supports multi-channel conversion paths in eCommerce 15:45-16:15

    Michał Konieczny, ≡ edrone.

  16. The American market – can Omnichannel be the answer to American Dream? 16:15-16:45

    Dr Sabina Klimek, former Consul and Head of Trade and Investment Promotion Section of the General Consulate of Poland in New York, Polish American Chamber of Commerce North East

  17. Instruments to support export activity of enterprises from the EU budget 16:45-17:15

    Bartłomiej Muzykiewicz, CEO of MGDF sp. z o.o.


The benefits of "being OMNI"


This conference has a practical dimension. The floor is open to clients, not to stars and celebrities of the industry who sell their services and trainings.Here you will listen to stories of success, learn about difficulties and obstacles that those who deal on a daily basis with sales on eBay, Amazon and Rakuten encounter …


This is a unique place and time to exchange knowledge and experience but also to make new contacts, meet people who deal with sales on marketplaces like eBay or Amazon on a daily basis.


You will become a member of a community which, just like all of us, has its own “Everest” – sales on marketplaces. Join the community of owners, creators and eCommerce business creators who will be happy to share their experience.

Partners & Sponsors

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